Regulatory News:

Doro (STO:DOROA) has signed a non-exclusive distribution agreement
for the US market with Brightpoint North America L.P. (”Brightpoint”),
a subsidiary of Brightpoint, Inc. The first products will be from
Doro’s easy mobile range for senior citizens. At the same time the
American and Canadian authority for regulating telecommunications and radio
frequencies in the USA, the FCC, has approved four products from
Doro’s business unit Care Electronics. Industry Canada has approved the DORO 330. The agreement which covers both
mobile and other telephony products in the Care Electronics business
unit, applies for the United States market.

“This is a strong addition to our international expansion via
distributors and I am very pleased that we are now entering the US
market with one of the world’s leading distributors” says Jerome
Arnaud, Doro’s CEO.

Just as on Doro’s current markets, senior American citizens have
exactly the same major requirement for products that are tailored for
their needs. The market for these types of products is still
relatively unexplored and Doro is taking a position on it.

Approval from the Federal Communications Commission (the FCC)
concerns three of Doro’s easy mobile phone models and the MemoryPlus
319ph home telephone, which is a telephone for the elderly who have
memory deficiencies.

The newly-approved MemoryPlus 319ph phone was one of the products
that received a prize in the coveted American IDEA(R) design awards
earlier this year.

That’s a bit of a grotesque-sounding headline, isn’t it? But it’s true. This Handset is one of those designed for older people with limited manual dexterity and no experience with mobile phone technology.

It’s got a simple layout and basic high-contrast screen, easy-to-set quickdial buttons, and no features to speak of other than text messaging and an FM radio (oldsters love that stuff).

We tried to set my Grandma up with some Motorola flip phone last year and it was a disaster. This HandleEasy is something the Greatest Generation (and their retiring, non-tech-savvy kids) can actually use.

Target Customers: Baby boomers and seniors.

Doro, the IDEA award-winning Swedish handset design company, has now officially unveiled mobile phones designed by experts in ergonomics and in communications technology. These mobile phones have been rolled out to meet the requirements of people seeking design minimalism and functionality. The two Doro handsets made available in U.S. are the palm-sized HandleEasy330gsm unlocked that feature large display screens and keypads, so that seniors can use them with the utmost ease. Doro HandleEasy 330 and 326i are the company’s first products to be made available in the U.S.

Tech Specs for HandleEasy 330gsm: High-contrast color screen, text messaging, FM radio, a variety of ringers, and a speakerphone.

Tech Specs for HandleEasy 326i gsm: Large keypad, four speed-dial buttons, a phone directory, a speakerphone, and a special coating for easy grip.

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